Analysis of Consumers Behavior Is an Important Strategy in Marketing Research Paper

Analysis of Consumers Behavior Is an Important Strategy in Marketing - Research Paper Example Major marketing activities entail advertisement and supply of goods and delivering services to the people. Consumer behaviors such as thoughts, feelings, environment, attitude and self-concept were among the challenges encountered when purchased a laptop from the Samsung Company recently. I realized that factors such as attitude, reference group, self-concept and satisfaction play a crucial role in decision-making process. Employees working in the marketing department of a business unit are tasked with creating a good relationship with the customers and selling the brand of the company. For a firm or a company to function well in the competitive market then issues such as thoughts of consumers, consumer environmental influence and consumer motivation should be put into context (Chartrand, 2009). Companies have to invest in gathering knowledge about the behavior of the consumer. The behavior of the consumer is based on how they dispose of, use and purchase of the products. Consumer’s use of the product is of interest to the organization. Studies on consumers’ behavior are relevant to society. Purchase of high-fat food by most people will affect the health of the people in the area. Marketing does not necessarily deal with sales and advertisement as many people think. It involves all the activities in the company aimed and extending and creating long term relationship with the consumers who are the main point of focus (Dijksterhuis et al, 2012). Some of the small tasks such as responding to a client’s call, organizing forums that invite customers to witness the progress of the company and informing the consumer of the new products in the market are important in stabling along term relationship with the client.