African American Dance Essay

After viewing the video â€Å"Dance on the Wind: Memoirs of a Mississippi Shaman† what is your opinion of the connection that Mr. Washington makes between African dance and African American Dance? Do you agree or disagree? Please be specific as to why and use examples. If you agree give an example of a popular African American dance in which you see the connection with African Dance. Your assignment should be in essay format and a minimum of one page typed. My Response: The connection in my opinion is the Mr. Washington made a connection between African-American Dance from his child-hood memories because his parents had to complete personalities as for his mother’s side of the family he took the memories of the dancing in church and being in the mist of the Holy Spirit and brainstormed some stick figures and contemplated on how his body could smoothly get through each step flawlessly. As for his father side of the family enjoyed dancing every. Saturday and he realized the common factor was the rhythm and blues and that they each danced to feel freedom and immortality and to show enjoyment and fulfillment of hard work. As he grew older he gained more access to the world and traveling. So he went a paid his ancient ancestors, he was amazed at what he saw and immediately put himself in his ancestors shoes. Culturally he is an American but religiously, spiritually he is an African American. So the connection was the rhythm and blues and the ancestors’ roots of music.

Human Relationships Essay

Writers use many subtle things to develop many themes of their novels. The relationships a person has with individuals around him affects the way other people think about him. In the book One Day in the Life of Ivan Denisovich, Russian writer Alexander Solzhenitsyn uses human relationships to ignite certain emotions within the reader towards certain characters. These emotions occur each time the character appears and this is used by the reader to judge the character by the types of relationships he has. By the end of the book, these feelings have developed and support the theme of existentialism in the novel. Human relationships between the prisoners and the people ‘outside’ give the reader automatic first impressions of the characters in the book. Mainly, the packages sent in by these people ‘outside’ show that the prisoners have someone who cares for them. Packages are seen as a luxury item by the prisoners and one of the main things mentioned during character introductions is whether the characters receive packages or not. This one fact changes the way the reader views the character. If the prisoner receives no packages from home, the reader feels pity for the characters and feels the isolation that these camps are designed to maintain. On the other hand, if the prisoners do receive regular packages, they are viewed with the same eye as privileged individuals of high society. This is important to keep the overall mood of the novel constant because any sudden surprises which cause any sort of excitement may ruin the bleak atmosphere of the novel. Sudden surprises include a character doing something which may be considered foolish in the camp. One example of this is when Caesar says to Shukov, â€Å"You keep it, Ivan Denisovich† (Solzhenitsyn, 179) when Shukov brings him his bread. The foolish notion of giving away food is immediately dissipated in the mind of the reader when Caesar’s package is cleverly intertwined in to the text as â€Å"fancy stuff† (Solzhenitsyn, 179) a few lines later. Another example of the reader’s impression being manipulated is Fetyukov. By the time Shukov mentions that Fetyukov â€Å"had three children ‘outside’ but they’d all disowned him when he was arrested†¦ so there was no one to send him things† (Solzhenitsyn, 56), Fetyukov’s actions have created the impression of a runt with no pride who only wishes to pass his sentence with as much comfort as possible. However, when the sentence is mentioned, understanding floods the reader’s mind and the reader is forced to go back and think about what Fetyukov must be thinking when he scavenges things from the prisoners and the reader considers it justified for Fetyukov to act this way.

Coyote Vally Cisco Objectives Essay

In my view, this is a case of a clash of interests between two parties. One being Cisco and its growing demand for space for its employees given its own position in San Jose i. e that of the regions largest private sector employer. The other party was made by the coalition of the environmentalists, southern communities and affordable housing activists. The employees are the primary stakeholders being directly affected by the development. Of course, in this case, they would benefit from this development which will bring a good work environment and a recreational opportunity which not many other firms facilitate for their employees. Having said that, the formation of a coalition against Cisco’s proposal by the environmentalists, chapters of Sierra club and the Audubon Society goes to prove that Cisco is not being able to keep aboard its non market stakeholders. The concept of â€Å"the purpose of the firm is not simply to make profit but to create value for all its stakeholders† 1 is violated here. The non market stakeholders mentioned above are a part of the society and they feel that running down a greenbelt would be pushing urbanization to its limits and destroying an area of value to them. In spite of the fact that this proposal would bring 20,000 jobs in the coyote valley there was opposition from outside the area. Perhaps, to the stakeholders, the cost of these new jobs is great: a 400-acre campus and adjacent residential area will destroy the remaining agricultural land that once characterized the entire Silicon Valley. Also the monetary sum of $122 million that Cisco is pledging for development of public roads would not suffice. Authorities suggest that in the course of making the â€Å"Cisco’s Coyote Valley† the required infrastructure (freeway interchanges, railroad overpasses, major storm detention systems and sewage lines) costs will be more than that which would/might become a burden on government subsidies. As Cisco might not be able to keep up with the costs of the infrastructure and that cost might fall on the tax payer. In my opinion, had Cisco systems also included a housing plan for the employees with in this project it would be less burdensome on the traffic and might not come across so negatively to the stakeholders? In the proposed idea of Cisco there seems an inefficient use of very large land space, able of being termed a â€Å"Cisco City†. But it lacks a vital aspect of a city – housing for its employees. Especially when constructed by bringing down a plush greenbelt. Coyote Vally Cisco Objectives http://www.landwatch.org/pages/issuesactions/coyote.html

Multi-generational Awareness Coursework Example | Topics and Well Written Essays - 250 words

Multi-generational Awareness - Coursework Example If the department implements the program using different learning styles, and teaching everyone from the generations in a different learning style, this will be more effective. In planning to get assistance from a generation, generation Y is probably the most effective to receive help form. Generation Y will be intuitive, and ask questions. Generation X will take charge of the learning yes, however, Generation X is so independent that Generation X may not be able to teach the other generations about the importance of the new program. Generation Y will work slowly and accurately with the remaining generations, and be able to teach the remaining generations all about the program. Generation Y will be able to offer better assistance because generation Y will ask all the questions necessary during the training, and the trainer will know that generation Y is grasping the whole concept of the training. This will affect the training, and culture of the unit because each generation is differ ent. However, the generations have never clashed in the unit. The new training should not cause any problems if implemented correctly if the trainer is aware of all the differences in the generations. This should not affect the training, and the unit as a whole.

How Stem Cells Are Changing the Way We Think About Disease Essay

How Stem Cells Are Changing the Way We Think About Disease - Essay Example There seems to be a form of hope on the horizon with the increased study and awareness of the abilities of stem cells. â€Å"Where the promise of stem cell’s lies,† was recently discussed in a Time magazine recently featured an article titled, â€Å"How Stem Cells Are Changing the Way We Think about Disease.† After taking a look at were stem cells come from, what the promise is, and how they may very well affect the current generation’s hope for cures to many diseases, stem cells may never be thought of the same again. Stem cells are the building blocks upon which all life is formed. Every human started as a small grouping of complex cells in the uterus of his/her mother. From a few complex cells, stem cells, all other cells form to create the human body. Until recently, scientists could only gather and study stem cells from direct contact with them via, umbilical cord, or embryo study. Recently, however, they have discovered that they can generate stem ce lls from almost every part of the body; particularly, they have been able to generate them from skin cells. We are now led to the promise stem cells hold.

Tax advantages on buying your own home in Canada Research Paper

Tax advantages on buying your own home in Canada - Research Paper Example Home ownership is a critical subject that needs to be handled with care; in the recent past, most Canadians have never had the coveted opportunity of owning a home. Nevertheless, with the tax advantages in place more Canadians are having the opportunity to own a home. Every time one requires to purchase a house such a person must consider of the tax benefits involved in such an investment. The government has made frantic efforts to ensure that citizens are empowered to own homes. Therefore, households which purchase houses usually make a great deal in savings. However, several restrictions and procedures control the tax benefits. It is therefore, critical that deliberate efforts are taken by potential homeowners to consult with several tax professionals such as accountants to help them to fully understand the benefits of owning a home. The subsequent paragraph illuminates the tax benefits of owning a home in Canada as well as Professor Tristani’s view that owning a home may no t be advantageous after all. Tax Benefits of Owning a home Deductions on mortgage interest are one tax benefit that comes with owning a house in Canada. The Government in a bid to ensure that more households own homes has partnered with several commercial financial institutions such as banks with a view of effecting deductions on mortgage interest when the applicants meet some standards set (Canada, 2006). In fact, it is very possible for individuals to be offered tax deductions for the interest payable on mortgage taken for purchase, of home or for improvement of home. It is worth noting that although there are several deductions on mortgage interest the procedures involved are quite elaborate. Therefore, expert guidance is required so that a potential homebuyer does not miss the benefits that come with it (Andersen, 2009). Access Access to mortgage is one critical achievement that the government can take credit for removal of the many restrictions that had barred several people fr om owning homes. For example, currently Canadians are not required to offer collateral on mortgagees, and this means that even people with average income who do not have assets have the opportunity of owning a home. Moreover, the many bureaucracies that characterized application to obtain a mortgage have been reduced considerably. What is more, even the rate of interest on mortgage is at all-time low at 4%. The other tax benefit of owning a home can be realized from the deductions that are pegged to home improvement and repairs. Improvement and repairs to home are crucial in the sense that they result in increasing the value of the house, make it to be used for a different purpose, or increasing its value. However, homeowner must be alive to the fact that ordinary cost incurred with maintaining the home do not qualify for deductions (Higgins, 2004). It is currently possible for people to secure loans for repairs and improvement of the value of the house. This possibility has gone a long way to ensuring that majority of Canadians lengthen the useful period of their homes. When the individual applying for the mortgage follows the right procedures and meets the requirement for reduction, the individual will be offered a deduction on interest for a mortgage taken to facilitate repairs and maintenance of the house. Deducting of points and closing of costs is yet another tax benefit that is inherent in home ownership. Every other time when one secures a mortgage, such a mortgage is charged costs referred to as lender points. The faster the one pays up the mortgage and accruing interest the more points he is awarded. This means that depending on the points one has he can qualify for deduc

American Revolution Essay Example | Topics and Well Written Essays - 1250 words - 2

American Revolution - Essay Example The British policies caused divisions in the American colonist’s faction since they did not know which step of action to take. The French and the British were the main forces in contention for the American territory and thus, fought a series of wars with the final war being the French and Indian wars or the seven years’ war. It was called the seven years’ war since the French hand garnered support of two Indian tribes, the Huron and the Algonquian, who fought against the British supporting Iroquois. Before this, however, it was assumed that the war would last longer than earlier anticipated and thus, the Albany Congress was organized under the encouragement of Britain. The main agenda for the congress was to keep the Iroquois tribe loyal to the British. This was achieved by keeping the Iroquois tribe at the heart of matters during the congress, discussing issues that affected both them and the British colonists. The Albany plan became unpopular and unaccepted sin ce the colonists had their self-interests at heart and did not want to secede control and power to the provincial congress(Alden, pp. 25-30). What were some of the events or ideas that led to the American war of independence? The main reason for the war of independence was the attempt by British colonists to gain and tighten control of the American economy by regulating American trade and industries in order to suit Britain’s interests. This was enforced in the imposition of taxes on goods and services as well as the movement of people and these goods from one region to another. Also, English trade and navigation acts only allowed transit of goods shipped from America in English ships. Britain, thus, monopolized travel which did not settle well with Indian and British colonists. All of this was aimed at reimbursement of Britain’s money that had been spent during the war. The only reason the British had emerged victorious was that their treasury had outlasted that of the French. This

Companeros y comapneras Movie Review Example | Topics and Well Written Essays - 750 words

Companeros y comapneras - Movie Review Example â€Å"Making Revolutionary Cuba† has its basis in four years of oral histories and research that had its gathering in Cuba, US, and Puerto Rico. The story addresses critical gaps in the knowledge we have about the political conditions and the experiences that led to the Cuban Revolution of 1959. The research overturns usual standard narratives that lead to the reduction of the story of Batistas downfall. There are also the creative guerrilla strategies together with the magical charisma of Fidel Castro. The Stones in the making of their documentary are not of interest in beguiling the senses of cinematic superfluities. The producers of the documentary believe so thoroughly in the accomplishments that came from the revolution to date, and with the goals of the revolution. The documentary did not waste any time in trying to balance all the pros of the revolution with even a few cons of the revolution (Stone 4). "Compaà ±eras and Compaà ±eros" the documentary consists of interv iews with young people that were witnesses of the revolution, teachers, sugarcane cutters, engineers and other people. The people were talking about how opportunities opened up and their jobs after the revolution. There is also talk about their commitments to the success of the revolution (Stone 15). The book â€Å"Making Revolutionary Cuba† shows the underground urban movement and unarmed civic activists that had their backing of Fidel Castros organization that was of an armed guerrilla. The group undermined the state’s stability through a campaign with protests that had their basis on impressive acts of civil disobedience. There was a publication of a clandestine press and bombs that were targeted which meant to shatter normalcy in affluent areas, but they made sure there was no unnecessary civilian loss of life. Few of the above acts were massive in scale, but their impact and nature proved

The Impact on the Ecosystem Essay Example | Topics and Well Written Essays - 1750 words

The Impact on the Ecosystem - Essay Example This cannot rule out the vast number of negative impacts that the human population has on the ecosystem around it; human beings, over the years, have become so greedy that their actions have begun to pollute rivers and lakes as well as the air that is breathed; factories have been dumping toxic wastes everywhere possible leading to hazardous manifestations like soil erosion and deforestation, not to forget further polluting the environment and making it impossible for beings to survive. Making room for more people to live on the planet has started resulting in a clash with the existing varieties of other species that fearfully roam the earth. Even though biological communities do exist, it must be noted that human beings are overpopulating the ecosystem that they live within and in the process, making life difficult for other beings that depend on water, air and soil for their well being too. Every species plays a strong role in the environment which represents a niche; this ecologic al niche encompasses the relationship that each organism has with its environment as a single entity or as a plural society. Looking at the niche from the point of view of humans, they have been impacting the environment that they live in, rather strongly and negatively at that. Within my personal local area, an ecosystem of interest would be my neighborhood – it is made up of various kinds of plants, animals and human beings, all co-existing together. The entire area has slowly been concretized over the years however it still retains its natural environment as a small lake thrives around the corner around which a number of plants and animals exist; the area is very well greened, giving the opportunity to a number of birds as well as small animals to make their home and live there. It must be understood that an ecosystem also consists of the non-living objects that are present within it for example, the air, water, soil around the living objects which assist the living object s to survive and thus live in conjunction with each other. This is why it is important to take care of not only the living but the non-living aspects of nature; water, air and soil are very integral to the survival of any human being and thus their contamination may lead to catastrophic circumstances for living beings. Most people in the area keep pets of all kinds as well – dogs, cats, birds, turtles, fish etc. Thus, this environment may be referred to as an ecosystem because all kinds of living creatures have been undergoing a basic biotic way of life in their natural environment. Nonetheless, with time, more and more buildings and housing societies have made their way into the area and this has led to cutting down of a significant number of trees. This further, has led to a number of small animals and plants living with the help of those trees (creepers, squirrels etc.) bar their home and move to a different place to seek shelter. With respect to this paper on how the ecos ystem is being impacted, it must be understood that man has interfered within nature to the extent that every individual is now taking up a lot more space in the environment than an animal or a plant would; this means that because of manmade interventions, it has become impossible for other aspects of the environment to survive within. It is every individual’s duty to understand the harmful manner in which he is contributing

Moral Values and Social Boundaries Essay Example for Free

Moral Values and Social Boundaries Essay Thesis statement: Certain limits should be applied to the constitutional right of ‘Freedom of speech’ as it encourages ethnic speech (ethnically and racially discriminating talk) A restriction on free speech is very essential on college campuses. Political correctness is found to be a mere attempt to be sure that everybody on campus feels welcome and is able to learn as per. Certain limits should be applied to the constitutional right of ‘Freedom of speech’ as it encourages ethnic speech (ethnically and racially discriminating talk) in educational institutions. Racially offensive speech in US institutions has led to several problems. Ethnic speech is widely evident in educational institutions. Racial jokes and ethnic speech are also prevalent in work places. Ethnic speech creates inferiority complex in lower classes. It is also against the policies of affirmative action (Arthur, 2004). The reason for the unacceptability of racially offensive talk is that the intentions behind them are always bad. They do exploit racial stereotypes and the talk often becomes offensive. Limits on freedom of speech are justified as there is a big relation between freedom of speech and racial speech. Look more:  ethnic group examples essay It is high time that we eliminate racially offensive talk from our society. For that the most important step is a restriction on the freedom of speech. The absence of limit on freedom of speech encourages racially offensive talk in college campuses in US (Arthur, 2004). Racially offensive humor is increasingly unacceptable and is based on the concept that certain ethnic groups are superior to others. Ethnically superior groups are of the belied that they do have very right to make fun at other inferior groups. The powerful faction has always assumed that they are superior to others in its race and culture. These ethnic groups will try to put down other inferior groups in order to strengthen their own group (Arthur, 2004). The superior group will thus feel no guilt in hurting the feelings of the inferior group. Ethnic and racial speech is generated out of this superior feeling and undermines the unity and cooperation prevailing in the society (Arthur, 2004). Had there been a limit on the freedom of speech, these kinds of racially offensive speech would have disappeared from the educational institutions in US. Even though freedom of speech is quite important as far as American society, a restriction on it is the real need of the hour. Uncontrolled speech may result in further segregation and racial classification. Offensive speech, of any form, should be discouraged so that it would not further create problems in the already segregated society. The panacea for all this is nothing but a limit on the freedom of speech (Arthur, 2004). Ethnic jokes are much prevalent in college campuses. Ethnic jokes exploit racial stereotypes. They are often racist and frequently offensive (Davies, 1982). Ethnic jokes are very popular and prevail in almost all societies. They do also play a great role in arising ethnic differences, exploitation and segregation. Ethnic jokes are targeted towards typical ethnic groups, possessing typical characteristics (Hughes, 1966). The usage of these kinds of jokes upgrades or degrades the value of a group in general and ignores the importance and uniqueness of the individual (Lorenz, 1963). Ethnic humor hurts the feelings of people as it leads to various segregations and discriminations (Davies, 1982). Racially offensive humor is increasingly unacceptable and is based on the concept that certain ethnic groups are superior to others. Ethnically superior groups are of the belied that they do have very right to make fun at other inferior groups (Dance, 1977). Ethnic humor is a powerful, destructive and senseless practice that is followed by one generation and transferred to the next generation. The powerful faction has always assumed that they are superior to others in its race and culture. These ethnic groups will try to put down other inferior groups in order to strengthen their own group (Davies, 1982). The superior group will thus feel no guilt in hurting the feelings of the inferior group. Ethnic humor is generated out of this superior feeling and undermines the unity and cooperation prevailing in the society. There are various biological and socio-cultural distinctions which people consider as a base to make ethnic jokes. They sometimes consider color of the skin (lightness or darkness) or other differentiating markers as base for making humor. They do consider various other ethnic differences and cultural variations (Hughes, 1966). No ethnic group has the right to make ethnic jokes against ant other ethnic group. Ethnic humor is always humiliating and insulting. It would only result in further segregation and racial classification. Ethnic groups, of any form, should be discouraged so that it would not further create problems in the already segregated society. Freedom of Speech is the boosting factor of ethnic speech in educational institutions. Institutional racism (systemic racism or structural racism) also prevail in our society. The white institutions are found to be reluctant to serve people of color (non-white minority). Institutions are historically set up to serve only white communities. These institutions function on the basis of race. They operate on the policy of segregation. Institutional racism is the concept that one race is superior to other. Organizations and institutions (both government and private) do racial discrimination, marginalizing the inferior faction. Even though the institutions exclusively for inferior race were technically illegal in America till 1863, our areas still have such institutions. These institutions offer their service only for superior faction and ill-treat students belonging to our community. Institutional racism is followed in all organizations, public bodies, educational institutions (universities) and corporations. Institutional racism influences almost all policies, processes and policies (in both governmental and public institutions). Institutions were historically set up to serve only white communities. These institutions function on the basis of race. They operate on the policy of segregation. Institutional racism is the concept that one race is superior to other. Organizations and institutions (both government and private) do racial discrimination, marginalizing the inferior faction. Institutions exclusively for inferior race were technically illegal in America till 1863. These institutions offer their service only for superior faction and ill-treat people of color. Legislations against racism have made institutional racism disappear to a good extent in United States. Ethnic speech in educational institutions is one of the worst sides of institutional racism. Freedom of speech is encouraging racial talk and ethnic humor. It is high time that we put a restriction on freedom of speech so that at least educational institutions are free from segregation. Colleges and universities have a moral obligation to ensure a peaceful, respectful learning environment for all students. It is therefore necessary to come down hard on speech code offenders. All employees and students should be able to enjoy and work in an educational environment free from discrimination and harassment. Harassment of any person or group of persons on the basis of race, color, nationality, origin, religion, sex, sexual orientation, age, disability, or veterans status is a form of discrimination that must be prohibited in all educational institutions. Employees, students, student organizations, or person privileged to work or study in the university community who violates this policy must be subject to disciplinary action. This will finally eliminate racial speech and discrimination from educational institutions. Harassment codes do not violate students First Amendment rights. A restriction on free speech is very essential on college campuses. Political correctness is found to be a mere attempt to be sure that everybody on campus feels welcome and is able to learn. References John Arthur, Morality and Moral Controversies: Readings in Moral, Social, and Political Philosophy, Prentice Hall, 2004. â€Å"A Question of Fairness† Ladies Home Jorunal, March 1996, p 17-20. Lubman, Sarah â€Å"Campus Admissions† Wall Street Journal, May 16, p81. Dance, Darryl. Wit and Humor in the Slave Narratives. Journal of Afro-American Issues. Spring, 1977: 125-134. Davies, C. â€Å"Ethnic Jokes, Moral Values and Social Boundaries. † British Journal of Sociology 33 (1982): 383-403. Hughes, Langston, ed. The Book of Negro Humor. New York: Dodd, Mead, 1966. Lincoln, Kenneth. Indin Humor. New York: Oxford, 1993. Lorenz, Konrad. On Aggression. Trans. Marjorie Kerr Willison. New York: Harcourt, 1963. Lowe, John. Theories of Ethnic Humor: How to Enter, Laughing. American Quarterly 38 (1986): 439-460. Rich, Frank. The New York Times 13 March 1994: IV, 17.

Recycled Concrete Aggregate and Implementation Problem

Recycled Concrete Aggregate and Implementation Problem Aggregate is one of the most vitally important materials in use for production as it profoundly influences concrete properties and performances. In terms of volume, aggregate is now one of the most widely used materials in the construction industry and, consequently, its treatment at the point of demolition is attracting mush interest. This is to represent total aggregate production, including usage in concrete and road base. Aggregate usage in concrete constitutes perhaps between 25 and 35 per cent of the total aggregate production. The sheer bulk of global aggregate usage is staggering. The above inevitably impacts on the environment due to the great huge quantity of general and construction waste materials or from building demolition site generated in developed countries. The disposal of all this waste has become a harsh social and environmental problem. This is a large burden on the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s natural resources and an increasingly expensive problem for solid waste management. Therefore, a possible alternative aggregate method to overcome this issue may be using recycled concrete aggregate instead of natural aggregate in construction task. The solution not only helps preserve and expand the natural resources, but also can reduce waste disposal costs as well as the removal of waste at landfills requirements. In this project, the order most important issue is to determine the best solution to make the recycled concrete aggregate economical for most infrastructure tasks especially in structural concrete. The degree of potential recycling of construction waste will show how the changes to become a new source or production, and find out whether it applies to, or less in Malaysia. Therefore, it can become a reference of implementation to the developers and contractors or increase recycling percentage of construction waste of their construction project. RESEARCH GOAL 1.2.1 TITLE The use of recycled concrete aggregate and implementation problem recycle in Malaysia. 1.2.2 AIM The research is to study how the recycled concrete aggregate be produced and its application. Besides that, the research also to examine the implementation problem for recycling concrete or aggregate in Malaysia construction industry. 1.2.3 OBJECTIVE 1) To define the method of recycling aggregate for use in concrete 2) To find out the application of recycled concrete aggregate 3) To determine the implementation problem of recycling concrete or aggregate in Malaysia. HYPOTHESIS Although the concrete or aggregate waste in Malaysia increasing, but Malaysia does not recycling concrete or aggregate rather than other country, such as Japan. RESEARCH QUESTION What are the factors affecting recycling concrete aggregate? How the implementation of recycling concrete aggregate in Malaysia compare with other country. BACKGROUND The recycled concrete aggregate can be defined as crushed concrete composed of aggregate fragments coated with cement paste or cement mortar from the demolition of the old structures or pavements that has been processed to produce aggregates suitable for use in new concrete. (Environmental Council of Concrete Organizations, 1999)The processing, as with many natural aggregates, generally involves crushing, grading and washing. This removes contaminant materials such as reinforcing steel, remnants of formwork, gypsum board, and other foreign materials. (G. D. Taylor, 1991) The application of Recycled Aggregate is mostly currently in low quality/strength concrete, for example, pavement base and slab rather than used in structural concrete. The most common application of Recycled Concrete Aggregate is the use in concrete sub-base in road construction, bank protection, noise barriers and embankments, many types of general bulk fills and fill materials for drainage structures. After the removal of contaminants through selective demolition, screening, and/or air separation and size reduction in a crusher to aggregate sizes, crushed concrete can be used as new concrete for pavements, shoulders, median barriers, sidewalks, curbs and gutters, and bridge foundations; structural grade concrete; soil-cement pavement bases; moulded concrete bricks and blocks, such as bituminous concrete. (Environmental Council of Concrete Organizations, 1999) SCOPE OF STUDY This research will identify about the recycle collection method, technical and process of aggregate is being study. Besides that, is to study the application of recycled concrete aggregate in construction industry. Lastly is the factor which may affecting the recycling potential such as, economic benefit, environment consideration and carry out the recycle service of concrete aggregate also a path of scope of study. The data and information were collected through literature reviews, questionnaires, and case study, all of these are facts and no assumptions have been made. RESEARCH METHODOLOGY In this research paper, information and data will be collected by 3 major approaches, the primary data source which will be postal questionnaire and interview. Secondary data source is literature review. These research methods are being chosen other than the case study because it is more suitable to be used in the research and can be done in a larger scope. Literature study Reference Books and Article In this research, I will get the information from library resource and reference books. Literature review on the topic of this research can find out from Library College. I have also refers the senior dissertation as a references or guideline in order to get some scheme to complete my research. Electronic information For the electronic information, I will search the information from websites for example www.google.com, www.yahoo.com, emerald are used to find the relevant information regarding to my objective and summary for article. Questionnaires For the questionnaire is prepared in order to achieve the objectives. I would like to use postal questionnaires method, which can collect broader perception and data for research analysis and facilitate the outcome of this study. The questionnaires is designed to answers the objective that has been outlined. The questionnaire is distributed to selected construction firm company and experience personnel such as main contractor. In order to obtain a high accuracy of survey, 30 sets of questionnaire are sending out. The next step after the data collection would be data analysis. This method includes compiling all the data collected. The survey is carried out to further look deep into the implementation problem and its factor of recycling in Malaysia construction industry. Interview I would like to use interview as my survey. I selected this methodology because it is face to face communication and can obtain direct respond. Interview methodology will be the structure interview. The interviewees for my survey will be the experience contractor or recycling company. Form the interview, interviewees can provide the right information, valuable opinion, and experience about the factor and implementation problem may affect the recycling potential in Malaysia 1.6 CONTENT OUTLINE Chapter 1: Introduction Chapter 2.1: Recycling and reuse concrete aggregate recycling method for aggregate, which use as concrete Standards and specifications of recycled concrete aggregate Chapter 2.2: The advantages or disadvantages of reuse the recycled material waste Cost, quality and properties Source and environment Chapter 2.3: The application of recycled concrete aggregate The use of recycled concrete material in construction industry Chapter 2.4: The implementation problem recycling concrete aggregate in Malaysia The status of implementation to recycling concrete aggregate The factor of implementation problem recycling concrete aggregate Chapter 5: Designing the case study and research methodology Chapter 6: Analysis and evaluating the case study evidence Chapter 7: Recommendation and conclusion

A Case Study And Analysis On Apple Inc Marketing Essay

A Case Study And Analysis On Apple Inc Marketing Essay Apple Inc. (previously Apple Computer, Inc) is a multinational corporation that is established on April 1, 1976 in California and incorporated on January 3, 1977.  [i]  The company for 30 years was named as Apple Computer, Inc. but it changed its name to Apple Inc. on January 9, 2007 as it wanted to expand to the consumer electronics market and do not only stay in the computer market.  [ii]   Furthermore, the company for the year 2010 employs 46,600 full time employees and 2800 temporary employees and contractors.  [iii]   Apple designs, manufactures and markets a range of computer software, hardware products and personal computers. Some of its products are the following: Products Hardware Products Application Software Operation System Software Displays Peripheral Products Marketing Tools SWOT Analysis The SWOT analysis is used inside a company in order to discover its strengths, its weaknesses, its opportunities and its threats. The SWOT analysis is a strategic marketing planning tool that is usually used to help each company understand and analyse its strengths and weaknesses, identify the threats of other businesses and the various opportunities in the market share. The SWOT analysis is divided in two sectors. The strengths and the weaknesses refer to the company and its products as internal factors, while the threats and the opportunities refer to the external factors of the company in which it has no control. In SWOT analysis it is usual to list the strengths, the weaknesses, the threats and the opportunities in the same page. This is done by dividing the page into four squares and entering strengths and weaknesses (internal factors) in the top two squares and opportunities and threats (external factors) in the button square. The SWOT analysis should be brief and interesting and should not exceed more than four or five pages. An example of a SWOT analysis is the following 4: (How to write a marketing plan [electronic resource] / John Westwood, Westwood, John, 1947, London ; Philadelphia : Kogan Page, 2006, 3rd ed), (Malcolm McDonald on marketing planning [electronic resource] : understanding marketing plans and strategy / Malcolm McDonald. Publication Info. London ; Philadelphia : Kogan Page, 2008.) STRENGHTS WEAKNESSES OPPORTUNITIES THREATS The number of individual SWOT analysis will defer from company to company. The most common levels that SWOT should be undertaken are the following: For the organisation as a whole For every major Competitor For every major product or service For every major market share The SWOT analysis is used for business planning, strategic planning, competitor evaluation, etc. This tool is very useful for each company to understand and make decisions in all kind of situations. (4, McDonald, Malcolm and Adrian Payne (1996), Marketing Planning for Services, Oxford: Butterworth-Heinemann, pp 77-117) A good example of Apple to explore their strengths, opportunities, weaknesses and threats is to develop a Swot analysis for the company. The Swot analysis for company is showed below: STRENGHTS: Apple is producing innovative, quality and easy to use products. The innovation made Apple such a powerful company. This is obvious if we look its past: 1970-2001-Apple was making changes only to its computers (face-lift), end of 2001-Apple introduced iPod, June 2008- Apple introduced the cinema displays, March 2007- Apple developed Apple TV, June 2007- Apple entered the Mobile Market with iPhone, 2010- Apple introduced iPad. Every year Apple spent around $1.5 billion for the development of new products in order to keep the existing customers satisfied and recruit more new ones. [3] Apple has a very powerful brand loyalty. As it is one of the most profitable and healthy companies in the World, it managed to adopt a large amount of loyal customers. [1] This happened because Apple periodically, provides updates to all its application and operating systems not only for the Mac computers but for Iphone, Ipad etc. With this way Apple keep the customers satisfied and willing to buy its new products. [3] The key success for Apple is its dedicated personnel and more specifically the CEO team. This team includes all the executive team( Steve Jobs, Andrea Jung, Arthur D. Levinson, Millard S. Drexler) and the employees in technical, marketing and staff positions.[2] Steve Jobs, the Chief Executive Officer and Co-founder of Apple Inc. plays a vital role inside the company. During his absence (1985-1996) Apple experienced many financial problems. However, when Steve Jobs came back to the company in 1996, he focused on developing new ideas and in 2001 he introduced iPod which is making a lot of profit to the company. Therefore, Steve Jobs is definitely a strength for Apple.[2] Apple developed a partnership with Intel ® microprocessors in June 2005. This was very useful for Apple because it is addressed in a wider market. Furthermore, as Steve Jobs specified Intel is the strongest processor roadmap. Therefore from then until now, Apple computers is much stronger and more stable.[4] Apple has managed to adopt loyal customers through its stable and reliable products. Therefore, in order to make some profit in the introduction phase of its product, it announces a pre-order technique in order for the innovators to pre-order the product and pre-pay it. With this technique Apple gain a large amount of money and invest them in other areas. WEAKNESSES: Apples hardware and software products and services are very complex and high technology that most of the times contain defects such as bugs. For example, when iPhone 4G came to production, everyone was complaining about the signal when they make a call. Therefore, Apple introduced an update to fix the problem. However, there is no guarantee that Apple is able to detect and fix all the defects in its products and services.[3] This failure results in harming its reputation and sometimes losing customers because they are not satisfied.[3] In the US, Apple has made a contract with a specific carrier for selling and promoting iPhone. If this carrier cannot compete with others in the U.S. market concerning the quality, coverage and pricing or if he cannot promote iPhone correctly into the market so as for the customers to buy it, then this will have a negative impact on the sales and the profit for the company as it will not sell enough units.[3] Furthermore, as Apple decided to make a contract with one carrier, it will lose the loyal customers from other carriers Steve Jobs, is simultaneously a strength and a weakness. During the departure of Steve Jobs from the company, Apple was facing many financial problems because it did not have any innovative products. Therefore, if Steve Jobs leaves again from the company then it might face the same problems. Therefore Steve Jobs is both a strength and a weakness.[2] When Apple announced in June 2005 that is going to leave from IBM and to switch to Intel, some specialists commented that it might lose the loyal IBM customers because the swap would confuse them. Apple has very high prices in its products, so it addresses in a low market- share and not to all customers. OPPORTUNITIES Due to the high competitive market, Apple has to introduce new products, services and technologies and enhance existing products and services so as to simulate new and existing customers to buy the new and upgraded products and services.[3] With the success of iPod and iTunes, Apple entered to the Consumer Electronics market. By introducing iPhone, Apple has expanded to the Mobile Communications market. Therefore, now Apple has the opportunity to expand to further markets like home stereo, TV or even a gaming system like play station.[2] Apple made a contract with Intel to install their processors to Apple computers so as to prompt business to replace Pcs with iMacs. They did this in order for their business applications to become stable and reliable. The first example of replacing their computers with iMac is in Japan. Aozona Bank Ltd replaced their computers with iMacs. Therefore, Apple has to find a way to establish themselves as a major player in business applications.[2] Apple have to create a strategy that will expand its product line to other products that is going to be less expensive. THREATS The biggest threat that all the IT companies face is the high level of competition in the technology markets. The most common feature is the price competition. The competitors reduce their selling prices and sometimes adopt the features of Apple products in order to attract more customers. For example, Apple has only recently entered the Mobile Communications market, so many of its competitors have greater experience and more resources, so they could provide their products in a lower price with little or even no profit at all.for the company. Therefore if Apple stops investing a lot of money to research and development, it will lose its competitive position in the market. Furthermore, in these markets the product Life Cycle of all the products and services is extremely short e.g. for mobiles phone their lifecycle is around 6 months. Therefore, each company has to introduce new products and services. [1,3] In 2005 Apple won a legal case about a blog that pre-introduced new Apple products. With this trial, Apple force Bloggers to name the source of their information because the company suspected that the information had leaked from its employees. [1] Therefore, Apple is always vulnerable to leaks from various employees. This information may conclude to the competitors, so Apple will lose its competiveness.[1] As Apple is an IT company, it relies mostly in economic factors to make profit. Therefore, the economic crisis that exists worldwide is a major threat to all companies but mostly to technological companies. This happens as with the unemployment and the decrease of salaries; most customers consider the market of a technological product unnecessary e.g. an iPhone, so the sales of the company are going down. Customers will download music from another free online program without having to pay anything in iTunes. This will have an impact on iTunes and on the profit of Apple. Our registered business address is PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/swot/apple-swot.html A strategic Analysis of Apple Corporation, Imothy Pivovamik, Jeff Shaver, Adam Silver, Richard Sterling, Dave Strubbe (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Annual Report, United States Security and Exchange Commission, Washigton, D.C.20549 http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=t=1 http://www.apple.com/investor/ Ansoff Matrix Ansoff Matrix is a well known marketing tool which was first published in Harvard Business Review. Many companies nowadays use it in order to help them decide for the development of their product and the market share. [3,4] The matrix has 2 dimensions. The first one consists of existing and new products while the second consist of existing and new markets. Inside the matrix there are four main categories with suggested grown strategies for each one in order to help the company set the correct direction of their business strategy. The four categories are: Market Penetration in which the company enter into an existing market with existing products or services. Product Development in which the company introduce new products/services into existing customers. Market Development which the company tries to attract new customers with existing products or services Diversification occurs when the company tries to capture new customers with completely new products/services.[3,4] An example of the Ansoff matrix is the following: Ansoff Matrix w500.gif Apple could use each of these four categories in order to manage its existing products and develop new products/ services Market Penetration: In this strategy, Apple could aim on selling the existing products, e.g. Mac Computers to the existing markets. More specifically, Apple: Should try to increase the market share of the existing product. This could be achieved by using the appropriate marketing tools( lower prices, sales promotion, advertising) in order to attract new customers to buy its products.[3,4] For example, more advertisement or reduced prices on Mac Computers could persuade new customers that prefer Windows operations system to change to Macintosh. This is more highly to be achieved in the grown markets because in there the product is at its rising stage. In order to increase its sales and its profit, could persuade existing customers to buy more products. This can be done during an economic grown where customers are willing to spent more money in technological items. [4] For example, Apple could use more advertisement or sales promotion to persuade customers to buy an iPhone for all the members of their family. Or Apple could persuade existing iPod customers to buy also a Mac computer. Should try to ÃŽÂ ±Ãƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ºÃƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ®Ãƒ Ã†â€™ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¹ the leadership role in the market by ÃŽÂ ´ÃƒÅ½Ã‚ ¹Ãƒ Ã… ½Ãƒ Ã¢â‚¬ ¡ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ±Ãƒ Ã¢â‚¬Å¡ all the other competitors. This could be achieved by adopting an appropriate promotional campaign. For example, to drive out any competitors in order to have only its product in the whole market. It will succeed this by adopting a very aggressive promotional campaign. (1,3) Product Development In this strategic option, Apple could create new products for the existing customers. With them, Apple has already a strong relationship, so it knows their need and specifications for creating a new product. Therefore, the company is innovating its products in order to keep satisfied their customers, beat its competitors and keep its leadership role in the market. An example of this strategy is the iPod. The first iPod that Apple introduced was in October 2001. This was the first entertainment tool from Apple for people to use in order to hear all the time their favourite music. However it had a black-white screen and only 5 GB capacity for songs. Therefore, in 2003 Apple introduced an iPod with the maximum of 40 GB capacity. In 2004 it introduced an iPod with a colour screen and 60 GB capacity. Nowadays, Apple has created an iPod that has a 3.5-inch (diagonal) widescreen Multi-Touch display, Wifi and many other features. These changes belong to the product development as Apple innovate its products to attract the existing customers and replace their product with the new.[6] Another example is that Apple every year innovate the iPhone. The first iPhone was released in 2007. The next year Apple introduced iPhone 3G. In 2009 Apple announce the iPhone 3GS and in 2010 it announced the 4G. All these products are aiming to the same market share, the customers who have already bought the first iPhone and want to replace it with the new one.[6] Market Development In the Market Development, Apple could use different marketing strategies in order to sell existing products/services to new markets and increase its profit. It can achieve that, either by expanding to other geographical areas or by looking for users with that will use the product in a different way. A common example is by expanding to foreign markets or to expand from the private sector to the public.[4] Some examples of Apple are the following: Apple did not stayed on selling only to U.S but expanded on all over the world and in 2010 it is earning $24,298 from America sales and $30,929 from worldwide. [5] Another example is that when Apple introduces a new product to the market, it leaves the previous one for some time in the market in order for the customers with low income to buy it. With this technique Apple gain a new market and make a small profit. Another example is that Apple in the beginning was only selling only to customer market but a few years later, it expanded to the area of education. Diversification This strategic option is the risky of all as Apple has to think of new products and introduced them into totally new markets. This option has a very high failure rate as many products fail to come up with the expectations of the customers, so the company has a loss instead of a profit. [4] The most recent example of diversification to Apple is the introduction of iPad in 2010. With this product Apple was aiming in capturing the customers who use the Internet all the time and do not want to carry a notebook or a netbook with them. With iPad Apple did not enter to a completely different market because iPad is like an iPhone with a bigger screen. Therefore, Apple knew how to handle this type of product. Another example is the introduction of iPhone. In 2007 Apple introduced the iPhone, the first mobile phone from Apple. With the specific product, it entered immediately to the mobile market which was totally new to them and in which did not have any previous experience. Apple knew that it should have many competitors and it knew that the product will be either a failure or a success. Therefore, with appropriate marketing and management strategies, iPhone proved to be a success. A much older example is the introduction of iPod. Apple introduced the iPod in 2001. Like in the case of iPhone, Apple was entering here into a whole different area from the computer market. It was entering into the music market and was aiming for existing customers to buy an iPod and for new customers to try one and also try the services of Apple. Finally, Apple has already entered in the markets of Mobile Communications, Computers, TV and Music, therefore it could invest money on creating a gaming console, like Play Station 3, in order to enter to the market of gaming. If it enters this area, it will make a lot of profit because young people spent a lot of money on gaming Market Penetration Usage of appropriate Marketing Tools(advertising, lower prices, etc) Persuade existing customers to buy more products. Product Development Introduction of iPod, the first entertainment tool from Apple Innovation of iPhone each year Market Development Apple expended Worldwide Diversification Introduction of Ipad Introduction of iPhone Introduction of iPod Apple could create a gaming console Our registered business address is PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/lesson-store/lesson-ansoff.html 3)Boston House | 214 High Street | Boston Spa | West Yorkshire | LS23 6AD | Tel +44 0844 800 0085 | Fax +44 01937 529236, http://tutor2u.net/business/strategy/ansoff_matrix.htm 4)Marketing in a nutshell, Mike Meldrum, Malcolm McDonald 5) Annual Report, United States Security and Exchange Commission, Washigton, D.C.20549 http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=t=1 6) http://www.apple.com6] Product Lifecycle(PLC) Another diagnostic tool that is very useful for the companys marketing is Product Life Cycle. With this tool, the company is able to determine different strategies for a product or service. More specifically, the product lifecycle has to do with the life of the product in the market, so it is similar to the humans lifecycle. Humans during their lives pass trough different stages e.g. birth, grown, maturity, decline and death. The same thing happens with product lifecycle. It passes trough introduction, grown, maturity, saturation and the final stage of decline cause of some natural limiting factors.[1] An example of a product lifecycle curve is shown the figure 1. Figure 1 [1] Each product lifecycle has 5 different stages: Introduction: In this stage the company plan and develop the product. In this stage the company does not make any profit because the product is new to the market and the customers are cautious of buying it. Some companies eg Apple, announce their product before it is introduced in order for the early adopters to preorder it and make some money. Generally, this stage is very difficult for each company and has to play with the marketing mix (price, promotion, product, distribution) in order to make some profit.[1] Grown: In this stage the sales are increasing as customers become aware of the product and start to buy it. If the product proves to be a success then more customers will buy it and the company will make more profit.[1] However, not all products reach this stage. This is because in this stage it starts the competition. Therefore, also in this stage the company should develop a smart marketing mix so as to attract more customers. [1,3] Maturity: This stage is the most profitable of all. Sales continue to increase but the cost for the company is decreasing as the advertisements expenditures decline because customers know the product.[3] However, competition is increasing and when the markets are full; the grown of the product begins to decline. [1] Therefore, during this stage, the company should make some radical changes concerning the marketing mix in order not to lose customers. Saturation: This is the stage that the market is full of companies competing for the same product and the sales are decreasing. Producers attempt to differentiate products and brands are the key to this. Price wars and intense competition occur. At this point the market reaches saturation. Producers begin to leave the market due to poor margins. Promotion becomes more widespread and uses a greater variety of media. The rate of sales grown eventually levels out. Generally, there are too many firms competing for too little business at this stage. As a result, price wars may break out and there are casualties or tactical withdrawals among the competitive companies. [2,1] Decline: In the final stage, the product has come to its decline as there is a downturn in the market. This means that the market is full of more innovative products in more attractive prices.[2] The limitations of PLC are that this tool is not the same for all products e.g mobile phones have shorter lifecycle than automobiles. Its product has a unique lifecycle e.g some go from introduction to decline. Therefore is very difficult for the marketing managers to predict in which stage is the product. The most common is that when sales peak and then decline, the managers conclude that the product is in the decline stage. Furthermore, some products do not experience any decline like Coca Cola or Pepsi. These products are in maturity for many years, so the company has only profits from these.[2,3] To sum up the PLC is ideal as a descriptive model as it focuses on the future sales and understanding the dynamics of the market.[1] 1)McDonald, Malcolm and Adrian Payne (1996), Marketing Planning for Services, Oxford: Butterworth-Heinemann, pp 77-117 2)Our registered business address is PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/lesson-store/lesson-ansoff.html 3) http://www.netmba.com/marketing/product/lifecycle/ After the developing new products and products portfolio, Apple should use a tool in order to manage these products. The Boston Consulting Group Box (BCG Box) The Boston Matrix is another useful tool for the marketing managers in order to plan the product portfolio of their company. The product portfolio is divided into the products that generate cash and the products that do not. Then the managers will use this model in order to see which one produce cash and make profit to the company and which are not. [2] Therefore, the company can evaluate if its products are healthy The BCG Box uses a form of a two- dimensional matrix. The two axes are the market share, which indicates the strength or limitations of the market and the market growth rate. In order for someone to use the matrix, he should divide it into 4 quadrants, stars(high share/ high market grown), cash cows(high market share/ low market grown), dogs(low market share/ low market grown), question marks(low market share/high market grown), like the matrix in Figure2. Furthermore, he should use circles for each product or product portfolio of the company. The size of the circle indicates the size of the sales or profit for the particular product, product line or business unit.[1,5] In order for Apple to apply the Boston Matrix and manage its products, it should divide its product portfolio into 4 categories deciding which of them are dogs, stars, cash cows and question marks. Figure 2 Stars: Stars are products that are in high growth market with high market share. As Tony Proctor said stars are tomorrows cash earners. This means that stars make a lot of profit for the company but in order for the company to keep these products to this stage, it must spend a high amount of money on them. Therefore, stars are neutral from the point of view of cash generation. [1,2] iPhone is an example of the star products that Apple has in its portfolio. iPhone in its grown it generates a lot of gross profit to the company but it needs also a lot of money in order to change it to cash cow. When it reaches the maturity stage and change to cash cow it has only profit to the company without any expenses for investment. Cash cows: In this stage are the mature products with low growth and high market share, so this area is the most profitable of all as they generate a lot of cash that can be used in improving other areas or in supplying research and development of new products. The company have to invest only a small amount of money to keep them where they are. [1,3] An example of cash cow is the iPod. Despite the fact that Apple does not make considerable changes to the specific product, customers prefer it and buy it. In 2010 Apple sell 8,274 units without making considerable changes. Another example is iTunes. Customers from iTunes can purchase many songs, videos and nowadays even books. Apple all these years made minor changes to iTunes but customers continue to buy from there. Therefore, iTunes is a very profitable programme for Apple without any cost for investment. A case in point is Apple Computers flagship product called the iPod, which occupies a dominant 73% share the portable music player market (Cantrell 2006). Analysts believe it is the impetus for Apples financial rebirth 40% of Apples sales is attributed to the iPod product line (Cantrell 2006) Dogs: These are products with low market share and low market growth. These products are completely profitless for the company and have no future. The best thing each company should do is sold off these products.[1] However, many companies that have dog products have to think carefully before divest them because they might be a portfolio of other products which might be stars. So if the customers that buy with the stars also the dogs, they will stop buying both of them and the company will lose money. Many companies like Apple do not have many dogs products because they are IT companies and they innovate their products very often in order not to lose their position on the market. One example is the iPhone 3Gs when Apple released iPhone 4G.This happens to all of the products of Apple. When it releases a new product, it leaves the previous one for some time in the market with a very low price. This is a dog product. Another example is the iPods shuffle that does not have any screen. These are products with little or no demand on the market because most of the customers buy the iPod with a screen. Therefore, these products make little profit for the company, so they are dogs. Question marks: These are products with low market share but high market grown. These are also unprofitable for the company as they are low market share and the company have to invest a lot of money to grow their market share. Therefore, marketing managers have to think very carefully which ones they should invest in. If they invest in a profitable product then it will become star and afterwards cash cow or else they will become dogs.[1,3] An example of question marks is the Mac Computers. Most people worldwide prefer to buy a computer with a Windows operation system instead of Macintosh, so Apple has to invest a lot of money, as they are very complex products with high technology in order to change them into stars. In General each company have to possess at least one cash cow in order to make profit and invest it to other areas, like stars so as to become a cash cow. If a company has many dog products then the best solution is to either convert them to stars or dispatched them. There is the possibility for a company to have question marks. If that happens, then either it should money to change them to stars and then cash cow or let them become dogs and dispose them. [1] However, despite for all the positive results that Apple could have with BSG matrix, it has many limitations. Firstly, the matrix assumes that every product is independent from the product portfolio of the company. This is not all the times true as many products depend from others and if the company consider a product dog and divest it, then it will create a problem to the other product. Furthermore, The limitations of BCG matrix are that the higher rates of profit do not always related to high rates of market share. Furthermore, it is usually applies to product lines instead of simply a product. Finally, the main problem with these tools is that they are not always accurate.[2] 1) Strategic marketing [electronic resource] : an introduction / Tony Proctor, Proctor, Tony, London ; New York : Routledge, 2000. 2) Our registered business address is PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/lesson-store/lesson-ansoff.html 3)Boston House | 214 High Street | Boston Spa | West Yorkshire | LS23 6AD | Tel +44 0844 800 0085 | Fax +44 01937 529236,http://tutor2u.net/business/strategy/ansoff_matrix.htm 4)Marketing in a nutshell, Mike Meldrum, Malcolm McDonald 5) Marketing, David Mercer Swot analysis: Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. You can then attempt to exploit your strengths, overcome your weaknesses, grasp your opportunities and defend yourself against threats. This is one of the most impor

Shakers :: essays research papers

Amish Documentary I.   Ã‚  Ã‚  Ã‚  Ã‚  Title:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Amish   Ã‚  Ã‚  Ã‚  Ã‚  Date:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  12/23/04   Ã‚  Ã‚  Ã‚  Ã‚  Time:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  12:30   Ã‚  Ã‚  Ã‚  Ã‚  Library:  Ã‚  Ã‚  Ã‚  Ã‚  West Linn Public Library II.  Ã‚  Ã‚  Ã‚  Ã‚  I have heard very little of the Amish people. I always seem to hear jokes made about them and conversations about how crazy they are for not using electricity. I decided that I actually wanted to learn about them to test the validity of the comments I hear. III.  Ã‚  Ã‚  Ã‚  Ã‚  Besides the fact that Amish where black, flat hats and don’t use electricity, I know nothing about the Amish. IV.  Ã‚  Ã‚  Ã‚  Ã‚  In this documentary the filmmakers got a hold of a very articulate old Amish man. I enjoyed hearing him speak about what his life was like as a child. He explained a lot of things about his family and how they lived. There were several accounts of certain activities that they would do. For instance, after church the boys would get together and play this ball game where one would try to hit another with a hard ball. I would not expect that many other Amish cultures would do this, yet they are implying in the video that this is what all the Amish are like. There were also many stories told that showed just how strict these people were and how closely they followed their religion. The documentary stated that in order for the Amish to still make a living, more modernized tools had to be used. One of the ones recently accepted was the machine that milked cows mechanically. Without this, the Amish man explained, the Amish could not get by. The man also explained that his family and other families in his community would ask neighbors to take them in a car somewhere on occasion. Also, as time progressed, the Amish were allowed to use pay phones located outside of the village. I think it was great the filmmakers could get a source like this, but I only really heard about the religion/ lifestyle via one persons’ stories. I am sure that many of the things his family or community did were not the same as every single other Amish family or community. Also, I constantly recognized footage that I had seen before, in that same film. They were obviously just looking at one specific community. If there are thousand of different Amish people out there, there must be hundreds of different interpretations of the religion. I would have liked to see a different community and see how they lived to see if the Amish really were alike everywhere or if each community was unique.

The Savior- Malcolm X :: essays research papers

The Savior, Malcolm X The decade of change as so many people called it, the United States of America was becoming a better place, for some. People began to speak their minds, tell the truth, and give their opinion even if it wasn’t wanted. All of that forced changes, changes from whites and blacks. No longer would our country stand as a racially divided society, the protesting had began. It was the sixties, and so many of the most memorable people in the history of our country, made their voices be heard by everyone. One of the few, who spoke so clear, was Malcolm X, a man who would risk his life for his brothers and sisters of America. Malcolm X told his faith, told his truth, and that made him an ideological hero, especially among the young black culture.   Ã‚  Ã‚  Ã‚  Ã‚  Malcolm Little grew up in Lansing, Michigan, where he witnessed first hand his home being burned to the ground by white supremacist, like the Ku Klux Klan. Two years later Malcolm’s father was murdered, tied to the tracks and ran over by a steam train. That same year his mother was placed in a mental hospital and Malcolm was situated throughout detention homes the following years. In his early years he moved to Boston to live with his sister Ella. Malcolm found good and bad around the outsized Boston area, and became involved in the dealing of cocaine, hustling, and gambling profoundly. The name Malcolm no longer existed to him, he was known as â€Å"Detroit Red† for his slicked back, greasy hair. Red decided it was time to hit the big show, and moved to New York, specifically Harlem where he could deal and â€Å"strike it big.†   Ã‚  Ã‚  Ã‚  Ã‚  Dealing wasn’t enough for the gang banging slinger, he had to have it all and just when enough was enough he took it a step further. Malcolm teamed up with a white girl named Sophia he had known, her sister, and to other black male friends, to pull of some house burglaries. A few went well and turned out successful, and then Malcolm made a mistake. Malcolm had dropped off a stolen watched needed for repairing at a local jewelry store, and when he was returned to pick it up the New York Police Department was there to arrest him. Malcolm was convicted of larceny and sentenced eight to ten years in prison.   Ã‚  Ã‚  Ã‚  Ã‚  In 1946 Malcolm began reading and educating himself to become a better person while in prison.

A Case Study of Domino’s Pizza’s Crisis Communication Strategies Essay

If a company experiences a huge crisis, there is no shortcut: the companies will definitely suffer and without elaborate strategies, and the company might never be the same again. The point of debate holds that instead of responding to a crisis as a defeat, the company should recognize the fact that it is another opportunity window and find the best approach out of the crisis, essentially, with its brand image and reputation intact. In reference to Weiss (2009), possessing knowledge of communicating with the company stakeholders could produce major significance for a corporation during crisis irrespective of the severity of the situation. The organizations managing crisis may disregard the power of social media culture that is always very influential. Social media can be addressed both outside and within the organization. Bell, (2010) refers to media culture as crossing boundaries. Therefore, the plans for crisis communication should account for the variables of social media culture. The inclined era of globalization, the world is becoming more connected, and organizations venture into new environments. The hotly contested topic of communication crisis is naturally cross-social media culture and requires attention as part of organizational growth and development.Social media are currently bridging a major headache to the corporate world since it has proved the ability of showing and spreading news. In the previous years, the elite journalist could assist in breaking bad news. However, currently anyone can break bad news and spread it in the social media. From the corporate point of view, the decisions of generating bad news form the company instantly signifies crisis that leads to the negative impact on brand, sales, and word of advertisements. Globalization has resulted into the era of social media. Previously, companies would respond to bad news by releasing public apologies or position statements using the traditional media within a period of few days. This is no longer the case today. The public is constantly scrutinizing the corporate world and expects the company to release prompt apology within the shortest time possible directly using the social media. This has led to a great interest from the companies to establish the manner in which bad news speedily spreads in the social media. Their major concerns are establishing the feeling of the public and propaganda that influences the public sentiments. The efforts of public relations convey the values, perspectives and norms of organizations that function together to unify the organization (Bell, 2010). A crisis can occur anytime anywhere. It may incorporate complications within any number of cultures or involve conflicts within a single culture. Bell further indicates that perceptions can get swayed with sound organization insight and adequate planning. The organization should adopt a plan that addresses current and future issues, however, in some circumstances, such plans can prove to be an invaluable tool in times of crisis in the organization. The global practitioners of public relations must offer their collaboration strategies with stakeholders to assist in pooling ideas, resources, and strategies together that gets dispersed in dissimilar ways worldwide. This proposal case study investigates the strategies on one of the first companies to experience a global serious brand reputation due to spread of bad new in the social med ia. Particularly, this research proposal investigates Domino’s Pizza’s crisis management strategies. The proposal analyzes previous studies as a source of secondary data to that would offer a comparison with this study. Background of the Study/ Domino’s Pizza’s Communication Strategy                  As of 1997, Domino’s Pizza was the largest company delivering pizza in the world. Besides, it was the world’s second-largest pizza chain. The company had 4, 431 delivery stores for pizza in the United States. Additionally, the company had more than 1, 521 units in 59 foreign investments by the end of 1997(Peeples & Vaughn, 2010). The sales of the company were worth $3.16 billion providing it with the place as 200th largest private company on the Forbes private list of 500 companies. The company sells multiple products including pan, deep-dish and thin crust pizzas. Despite the excellent international recognition and robust wealth, the company experienced a crisis that made it a historic area of studies within the public relations and communication Domino’s. The crisis of Domino’s pizza began when two company employees produced and uploaded a vulgar video in YouTube in 2009. The video shown the two employees engaging in a number of health law violations, particularly, blowing mucous on sandwich, putting cheese on the nose, and putting a sponge that is meant to wash dishes between the buttocks. Within limited time, the video popularized and gained viral publicity with more than half a million views and the major news media covering the event (Peeples & Vaughn, 2010). It followed that the public joined the discourse and started discussing the video via social media.Weiss, (2009) reports that most of the video discussions took place on Twitter, and investigative research accounts that nearly 15, 000 subscribers of Twitter provided their opinion on the event. The company responded by sharing an apology on Twitter by sharing the chief executive officer apology on YouTube. The response from Dominos was too late, approximately 48 hours after the event, according to (Aula, 2011). The video got posted on a Monday night, and the company responded on Wednesday. Despite the quick efforts from the internal teamwork to form a strategy on Tuesday, the initial intentions of the company were trying not to, because it wanted to restrict further public knowledge on the video. The company failed to issue formal press release to the mainstream press and went against the idea of hiring the external crisis management experts to solve the crisis creatively. However, investigations show that it opened a twitter account to tackle the inquiries from the consumers. Thereafter, the company reached a decision to issue a YouTube apology to quell the already intensified public relations nightmare that was played in t multiple media mainstreams. The crisis caused dire consequences for the company. A study however reveals that crisis communication researchers have not validated such case studies using a systematic analysis on public sentiments on social media (HCD Research, 2009). Literature Review/ Previous Research                  This section presents the research done on the effects of crisis management case studies. The section provides an empirical review of both academic and scholarly data obtained from previous studies. The scholarly work presented in this chapter will provide the basis for analysis that will ultimately assist in answering the research question. The main literature reviews the previous works on strategies of crisis management case study, particularly the case of Domino’s Pizza crisis management. The review adopts a communication and mass media approach to providing analysis of effectiveness public relations in the same context. The literature analysis uses theory us and sub-theories to increase the understanding of the social media industry the proposal will investigate and provide and comprehend a holistic picture of the phenomena.Schiller, (2007) reports on the research on communication crisis literature base on the mechanisms that should be employed by the organizations to manage the crisis and based on the four requirements adopted through research validations. According to the study, the four requirements of crisis response management highlights that the company should be quick to respond in the shortest time possible, be accurate and provide an empirical analysis of the facts with absolute care. Additionally, response to a communication crisis requires companies to avoid saying no comments and be consistent and avoid statement contradictions to the company stakeholders. As outlined by Coombs (2008), the content research put emphasis on more resolves and strategy around the crisis messages that should be communicated to the shareholders. Research on crisis communication has previously focused on managing the reactions of the stakeholders to a crisis. The scholars have put more concentration on the actions and words used to respond to a crisis. Particularly, the researchers have broken the strategies into three categories. Th ese are instructing information, reputation repair and adjusting information.Coombs, (2008) asserts that instructing information provides informational power to the shareholders the degree of physical preparation in the event a crisis emerges. Particularly, this means the application of warning signals that is usually coupled with instructions. Adjusting the information significantly helps the industry stakeholders to develop a coping psychological strategy with the crisis. The repair of reputation entails all the measures put by the organization to repair or protect the perception of the stakeholders towards the organization. The recent strategy by Dominos Pizza to market itself with sole intentions of improving is empirical for this proposal in terms of repair of reputation. According to Schiller (2007), the organization admitted that they had manufactured an inferior product but offered assurance on quality improvement. This is an attempt by the organization to repair the reputat ion. Researchers agree that the core factors intertwined in an organizational crisis including urgency, unpredictability, significant threats. The researchers further assert that the public is often unwilling to engage in social media discussions when an event is unexpected or important. The immediate principle of communication crisis management is to tell the truth. The company should face the public and provide the real issue behind the crisis. In the situations of crisis, social constructions and multiple truths of events simultaneously seek public attention. The company, customers and the employees and the media are the key stakeholders for crisis management. Claeys and Cauberghe, (2012) references that the case of Domino Pizza in particular had watchdog organizations such as Consumerist.com and GoodAsYou.org that were constructing the event versions. As established the research article, the truth that Tim McIntyre, the company communication vice president intended to convey was that the event was stage managed and it was a rogue act of two employees who though they were creating fun and that they did not present the brand of Domino Pizza. Likewise, they outlined that the two employees were not the representative of the 10, 000 individuals that tirelessly work fo r the company across the globe (Aula, 2011). Furthermore, the study reveals that the truth that Patrick Doyle had intentions of articulating was that the company did not do the act and that they were sorry for the rogue event. Therefore, the company moved forward to restore their reputation as an attempt to respond to the crisis. A research that studied the case of Domino Pizza identified two types of tweets contents. Likewise, Young and Flowers (2012) write that they were fact and opinions. The tweets on facts had no sentiments, however, just stated the event. The category incorporated more links without any text, simple link introductions or links with the same headline of the website linked. On the other hand, the opinion category had tweets that were either positive or negative sentiments. But, based on the incident the nature, most of the tweets were negative. Therefore, the company adopted an apology strategy to solve the crisis. Discussions from the research outline that the officials’ corporate apology dropped the level of negative sentiments from 82.8 percent to 54.6 percent. Still, the level of positive sentiments increased mysteriously from 06 percent to 5.5 percent. Claeys and Cauberghe, (2012) reinforces that crisis communication management practice in situations where companies provides p ublic apology, they do not develop high or sudden increase of praise. Rather, they expect the negative sentiments from the public to become more rational because of the apology and calm down sequentially. The analysis of Domino Pizza confirms the expectations. Peeples and Vaughn, (2010) adds that the number of factual tweets significantly inclined from 16.7 percent to 39.9 percent. Therefore, the case of Domino Pizza public apology calmed and reduced the amount of negative opinions and increased positive and facts in the Twitter conversations. A study by Coombs, (2008) concludes that the best and the only approach to reduce the social media impact on the crisis are to integrate the social media into the crisis communication strategies and provide a dialogue monitoring on the social media. Claeys et.al (2012) harmonizes the fact that the brads that have the best public perception will be the one that will apply the online tools as their potential customers. Likewise, Young and Flowers (2012) evaluated and concluded that the effective leverage of the social media by Dominos was identical to the style used by the pranksters. That is, to transparently communicate the efforts of the company to solve the crisis. Finally, the company emerged from the viral media criticizes and still knowledgeable on the real face of crisis communication strategies in the practical age of social media. Peeples et.al (2010) asserts that the incident of Domino Pizza was a practical implication for crisis managers in the globalized business world. He puts that once a company experiences a crisis of bad news to the social media; they should respond with a quick reaction, apology and admit the mistakes appropriately. A study by Coombs, (2008) confirmed the positive effects of corporate apologies to the public in social media, YouTube and Twitter both in Korea and the U.S. secondly, the companies should engage in conversations with the social media during the official times and not just after a crisis hits the company. Lastly, based on the speed at which social media news spread, the company should be ready to respond within hours after the event, rather than within days. Research Questions                  By conducting an empirical analysis to the sentiments of the public in social media based on the crisis of Domino Pizza, the study will attempt to answer the following questions:1. How does the structure of the network determine the effectiveness of communication crisis solution strategy? 2. How can the company strategize to reduce the negative sentiments and increase positive sentiments of social media? 3. What are the temporal and spatial characteristics of diffusion influences strategic solutions of communication crisis in the corporate bad news? Methodology                  This chapter provides a description of scope and methodology of this proposal. This chapter examines the scope of the research proposal and builds understanding of the research source of primary data and why the data will be adopted for the study. Likewise, the chapter will provide information of the sample data and method of collecting the data for the research study. The proposal methodology provides empirical explanations on how and why the study will employ a quantitative survey to answer the research questions. Furthermore, the methodology explanations provide a systemic approach to analysis of findings, conclusion and the implication sections that will be presented in the final stage of the research. The scope of the study focuses on strategies for managing communication crisis with reference to the strategies employed by Domino Pizza. The goal will be based on the strategies that were used by the company to solve the communication crisis on the bas is of social media.The research will conduct a sample survey of various primary sources of information fro the analysis. First, the research will use online survey on the company website and corporate reports to establish the primary data. It is essential to note that online survey of data collection will be instrumental for the research provided the time and financial constraints attached to the study/. This proposal provides that the company website will provide primary data that would be reputable and enhance empirical analysis. Corporate reports on the strategies used by the company to manage the crisis will also provide primary information that will be significant for cross analysis. To establish the validity of the data collected, this section will provide data for cross comparison with the previous research that has been conducted in the same topic.Furthermore, this proposal will use live interviews from the professionals and officials from the company to provide primary data for analysis. Corbin and Strauss, (1998) explains that live interviews and phone interviews are a technology facilitated method of collecting data for analysis. It is based on the premise that recorded live interviews from the company officials, and professionals such as crisis managers that reacted to the incident through an interview in the social media cannot be distorted. This is a cheap method of collecting primary data using the technological advantages. The professional and company official interview records are present and easily accessible within the website of the company and other websites of the social media archives. Close examination of the URLs that the public used to post their comments and the company used to engage the customers will also be audited. The approach of auditing the URLs used by the company and its stakeholders will provide the direct reaction from the company that will primarily constitute the raw data for the analysis. Auditing to the URL postings w ill also provide statistical information of the percentages of the tweets, both positive and negative that came from the public. Likewise, statistical information will be computed based on the finding of the nature of public reaction after the response from the company and before the response from company officials. This will show the effectiveness or the ineffectiveness of the approach the company developed to restore their reputation and brand (Corbin and Strauss, 1998). Finally, the primary data that will be collected will provide evidential information on the strategies employed by Domino Pizza in curbing the communication crisis. References Aula, P. (2011). Meshworked reputation: Publicists’ views on the reputational impacts of online communication. Public Relations Review, 37, 28-36. Bell, L. M. (2010). Crisis communication: The praxis of response. The Review of Communication, 10(2), 142-155. Claeys, A., & Cauberghe, V. (2012). Crisis response and crisis timing strategies, two sides of the same coin. Public Relations Review, 38, 83-88. Coombs, W. T. (2008, April 2). Crisis communication and social media. Institute for Public Relations. Retrieved December 31, 2012, from http://www.instituteforpr.org/topics/crisis-communication-and-social-media/ Coombs, W.T. (2008). Ongoing crisis communication: Planning, managing, and responding. Thousand Oaks, CA: Sage Corbin, J. & Strauss, A. (1998). Basics of Qualitative Research‟, 3Ed, Sage Publications, Inc.HCD Research .(2009). Domino’s Brand Takes a Hit after YouTubeâ€Å"Prank† Video.http://tinyurl.com/d4e47h Peeples, A. & Vaughn, C. (2010). Domino’s â€Å"special† delivery: Going viral through social media (Parts A & B). Arthur W. Page Society case study competition in corporate communications. Retrieved December 31, 2012, from http://www.awpagesociety.com/insights/winning-case-studies/2010 Schiller, M. (2007, March 5). Crisis and the web: How to leverage the Internet when a brand takes a hit. Adweek, 48(10), 16.Weiss, T. (2009, April 22). Crisis management—Domino’s case study research. Trendsspotting Blog. Retrieved December 31, 2012, from http://www.trendsspotting.com/blog/?p=1061 Young, C. l., & Flowers, A. (2012). Fight viral with viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies. Case studies in strategic communication, 1, article 6. Source document

Many devices are used in this poem to show the raw harsh night of November Essay

The first line is a simile ‘tinkles like ice’ the word ‘ice’ represents the harshness and how painful ice is. When we look at the form of the poem, we can see how the poet uses enjambment to continue in what’s being said. The line ‘tries the door, and sidles past’ gives of a feeling of terror as the poet has personified it and gives of an impression that a human is trying to enter the house. On the second stanza the word ‘gulp’ is used as onampatpia which is a sound technique. The line ‘Brown fuzz of cotton wool’ suggests its unclean and dirty because the ‘brown fuzz’ is pollution. The words ‘lamp fades’ suggests that the light cant be seen. On the third stanza ‘frost in my lungs is harsh as leaves’ implies the sharpness and how rough the lungs are. In addition, ‘harsh as leaves’ is a simile and the poet uses the simile to suggest how chilly the tonight was. It also is a strong simile that The line ‘scrape up on path’ suggests how cruel and harsh the night was. Many devices are used to show us how bitter the night was. On the last stanza the line ‘the worlds a bear shrugged in his den’ suggests he is experiencing the bear pit. Further more, the word ‘snug suggests the warmth inside; ‘snoring night’ is inside away from rest of the world while winter is outside. Inside all inviting but outside it’s harsh. The line ‘the fog unfolds its bitter scent’ suggests its comparing ice to fog and also its comparing the fog to the bad smell ‘chrysanthemums’

I Heard an Owl Call My Name Essay

The intentions and motives of the Bishop regarding Mark are uncovered – we find out that the reason why he sends Mark to Kingcome is because Mark only has three years to live as he is slowly dying from disease. But the Bishop only answered gently that it was where he would wish to go if he were young again, and in the ordinand’s place. P. 3 †¢Mark meets Jim – at first Jim is shy and only talks to Mark when he is talked to. Mark remembers the background information on the area that the Bishop told him. The Indian name of the village is Quee which means â€Å"inside place†Ã¢â‚¬ ¦ Whoop Szo, the Noisy Mountain†¦ Now Kingcome is known as a compact, Christian village, and this means that to run smoothly, the elected chief, the vicar and the agent from the Indian Affairs Department must be co-operative. P. 11 †¢The concept of the Owl is lightly brushed: The village is a talking bird, the owl, who calls the name of the man who is going to die P. 12 Chapter 2 †¢Mark reaches Kingcome Village. Mark is introduced to the RCMP officer when a weesa-bedo (small boy) dies. †¢The Indians are not allowed to move the dead until the RCMP gives them approval. The RCMP officer gets angry at the chief because he moved the body without permission. †¢When the officer sees the body, he gets sick and the Indians see the humour in this. Mark shares in this humour. †¢Mark holds the burial service for the weesa-bedo. At the end of the Christian part of the service, Mark leaves the Indians in respect for their own burial customs. Chapter 3 The Indians discuss and reflect on the respect Mark gave them and their traditions. We are introduced to the characters of the novel: Chief Eddy – the elected chief of the tribe; T. P. Wallace – an elder, the orator of the tribe, grandfather of Gordon and great uncle of Jim; Marta Stephens – one of the grandmothers of the tribe; Mrs Hudson – the matriarch; Sam – the unlucky one, father of Ellie; Keetah – Mrs Hudson’s granddaughter, the only one in the tribe who has no proper English name; Old Peter – the carver; the Teacher – the only other white man in the village whom did not care for the Indians. Ellie – the little lost one P. 24, daughter of Sam Chapter 4 †¢Mark receives a letter from bishop regarding the new vicarage †¢Mark refuses the offer: he doesn’t want the Indians to help †¢Mark starts to realise he may never be acknowledged/belong – to the Indians he is but a guest †¢Mark makes friends with the two young children †¢He holds his first sermon to which everyone attends except for a small minority Chapter 5 †¢Jim & Mark become closer friends †¢Ã¢â‚¬Å"swimmer† incident Due to his knowledge of the â€Å"swimmers† Jim is able to give Mark more respect †¢Jim agrees to take Mark to the end of the â€Å"swimmer† Jim announces he will marry Keetah – Mark meets her and both agree that she is beautiful Chapter 6 †¢Mark & Jim go hunting and kill a bear †¢Mark gets scared on their hunting expedition †¢Mark & Jims friendship is real: Both knew there was a friendship between them now, forged without words and needing none. P. 40 †¢Jim uses the Victorian â€Å"we† & Mark vows never to use it again †¢Mark realises that he is becoming one with the Indians.

Business Studies †Recruitment and Selection Essay

Every business or organisation has a recruitment department, which is often undertaken by recruiters. It can be undertaken by an employment agency or even a member of staff at the business organisation. Human resources run the recruitment process. Recruitment (run by the human resource department) is the process of finding the right possible candidates for the job. When the organisation knows what candidates they re looking for Advertisement is commonly used for recruiting the right employees. Recruitment process: A business or organisation must have a work plan in order to make sure that they find the right number of employees for their needs. When a business is looking to recruit new employees they need to be able to mention and define the main jobs and responsibilities that will be expected. During the recruitment process there are many stages that need to be followed In order to select the right candidate for the job. The recruitment flow chart: Job analysis: Job analysis is the first part of the recruitment process. This is when the human resources department needs to identify whether a new member of staff is needed or could the work be done by reorganizing existing staff or working over time. Or even consider whether part-time or full time appointment needed. Job analysis is essential for the recruitment process and this defines whether they need workers and is so will the business recruit internal or external employees. The human resources department will need to decide whether to recruit employees internally or externally. Recruiting internal candidates will benefit the business as this will increase their workers morale and their motivation will increase because there is a higher chance of them getting promoted than the external employees. Another advantage of recruiting an internal employee is there’s a lower cost of not having to go through training, as they already know the business. However the disadvantage is having to replace their internal workers. External candidates will also help gain advantage for the organisation as they will let the business find out more about the competition, gaining more ideas. The disadvantage of recruiting an external employee is the cost of training them to learn more about the business. Job description: A job analysis can be used to create a job description. The job description will describe how a particular employee is to fit into the organisation. A job description could be used as a job indictor for applicants. Alternatively it could also be used as a guideline for an employee to his or her role and responsibilities within in the organisation. Job descriptions can be used by organisations to provide information for use in drafting a situation vacant advertisement and for briefing interviews. he function for a job description can be very simple. It’s when the businesses human resources department will need to draw up a list of tasks that the job will involve and the responsibilities of the person appointed. This is good for a business to draw a list up of their specific job description as this gives not only employers but also employees an idea of what they’re looking for. So therefore the business will most likely attract workers that they appointed for. Person specification: Armed with this sort of specification, those responsible for recruiting and selecting someone to do a particular job have a much clearer idea of the ideal candidate. However at the same time those applying for the job have a much clearer idea of what is expected of them and whether they have the skills and attributes. The human resources department may set out for its own use a person specification. The meaning of person specification is identifying the personal qualities for example qualities such: * Experience: Someone with experience in carrying out a particular job who has a particular responsibilities should be able to draw on that experience n new situations. * Qualifications: Is another important part of a person specification. As they will have more knowledge then say someone who have no qualifications. Another advantage for a employee in having qualifications as this will lower the list of people wanting a job, for example if an employer has a long list of employees he/she will recruit either ones with experience or ones who have qualifications. The advantages for the person specification process in recruiting in staff, is the employers will benefit from recruiting experienced staff as they are able to do a range of tasks. This makes them more flexible workers, which in turn increases the output of the business. Customers often like to deal with experienced employees. Qualifications are also good measures of prior learning. The idea of qualification is that it prepares he employee to do a particular job or activity. Inn creating person specification, organisations will therefore need to consider the level of qualification required by a job holder. Job advert Job advertisements form an important part of the recruitment process. An organisation is able to communicate job vacancies to a selected audience by this means. Most job advertisements are written (or at least checked) By the personal department, a task involving the same skills as marketing a product. Advertisements must reach those people who have the qualities to fill the vacancy. Job advertisements take many forms, according to the requirements of the post. A good job advertisement, while providing prospect candidates with helpful information also helps to deter people who do not have the required qualifications for the job. Presentations of the advertisement is very important as it gives prospective employees a first impression of the organisation Application form: Having an application form is essential. If business’s or organisations provide an application form, it means that they’re looking for someone precise. This is good for the business, because the candidates have to right specific stuff that are required, which means the business can find the right employee. Where as some businesses ask for employees CV. In my opinion this is a disadvantage to the organisation, as the candidate can write what ever they feel, most likely something that will advantage them to getting the job. So therefore the organisation wont be able to find the right candidate to do the job. Interview: Interviews are very important in the recruitment process as this gives the employer an idea of what the employee is like and if he or her is suited for the job. Some business such as Marks and Spencer’s use a certain technique when interviewing new candidates. They would rather ask the interviewee open questions as this allows them to answer the question with longer sentences rather than yes or no answers. This gives the employer a bigger judgement ad a better feel on the employee’s personality. Business also try to focus on questions that involve; what? Why? When? And how? Generally speaking overall the interviewers should try to make the interviewee feel relaxed and comfortable so that the interviewee can show his or best side. An opening remark might be to ask the interviewee about his or her journey. Selection process: Recruitment and selection can be very costly process for a business. It takes a great deal of time to set up the process which includes drawing up a job description, advertising the position, sifting through applications, checking which application best meet criteria set down for the post, interviewing candidates and finally selecting the best candidate for the post. There is a considerable scope along the way for waste and inefficiency. For example, when a job advertisement attracts 100 applicants there will be a considerable waste of time and resources when reducing the list down to six. If you get your procedures wrong you may eliminate some of the best candidates right from the start and end up with six who are barely satisfactory. If you end up choosing an unsuitable candidate for the job, the company will suffer from having trouble within he organisation before walking out on the job and leaving the company o go through the expense of replacing him or her yet. Induction: Induction is the process of introducing new employees o their place of work, job, new surroundings and the people thy will be working with. Induction also provides information to help new employees start work and generally ‘fit in.’ Once the successful applicant has been selected and offered the post, the human resources department needs to prepare a suitable induction programme for when the new induction programme which should include; * An awareness of the workings and objectives of a business. * An awareness of health and safety issues. * Requirements when absent, ill or late. * Introduction to management and workmates. * Identification of any immediate training needs. I Training needs: As part of the induction process, new employees may be introduced to new processors or software that they are unfamiliar with. The employer should explain each of these processes to new employees, question them about their experience with the processes or software and listen carefully to their answers to discover their level of experience. For example an employee may be familiar with the Microsoft office software but may not have had the experience with spreadsheets. If this is the requirement of the role, then careful questioning will determine the skill level of the employee and the training required to enable them to do their job. Training may be carried out formally through a course r more informally by a colleague or with training in a timely needs and implementing training timely manner is important to ensure the new employees are equipped with the skills to properly carry out their duties. Application form: Having an application form is essential. If business’s or organisations provide an application form, it means that they’re looking for someone precise. This is good for the business, because the candidates have to right specific stuff that are required, which means the business can find the right employee. Where as some businesses ask for employees CV. In my opinion this is a disadvantage to the organisation, as the candidate can write what ever they feel, most likely something that will advantage them to getting the job. So therefore the organisation wont be able to find the right candidate to do the job. Both Application and CV form provide same information: Motivation theories: Financial: Wages, salaries and bonuses: Wages- time rate: Under this scheme workers receive a set rate per hour. Any hours worked above a set number are paid at an ‘overtime rate’ Salary: flat rate: This is a set rate of weekly or monthly pay, based on a set number of hours. It is easy to calculate and administer but does not provide an incentive to employees o work harder. Piece rate: This system is sometimes used in the textile and electronics industries, among others. Payment is made for each item produced that meets quality standards. The advantage of this is that it encourages effort motivates workers. However it is not suitable for jobs that require time and care. Also many jobs particularly in the service sector produce outputs are impossible to measure. Bonus: A bonus is paid as an added encouragement and motivation towards employees. It can be paid out f additional profits earned by the employer as a result of the employee’s effort and hard work or as an incentive to workers at times when they might be inclined to slacken effort for example at Christmas and summer holiday times. Commission: Commission is a payment made as a percentage of sales a salesperson has made. Output related schemes: Output related schemes are the most common methods used to reward manual workers most schemes involve an element of time rates plus bonus or other incentive. Standards are set in many ways, varying from casual assessment to a detailed work study, based on method study and work measurement. A standard allowable time is set in according to the stages. The workers pay is then determined according to the success of the third stage. Performance related pay: In recent year, the emphasis in a number of organisations has shifted towards performance related pay. Performance is assessed against working objectives and ‘company goals’ scoring systems are then worked out to assess performance against objectives and these distinguish levels of attainment, e.g. high, medium or low. Managerial jobs are most affected by performance related pay. Based on performance appraisal techniques, such as schemes have been adopted in a wide range of occupations, including the police force, universities, insurance and banking. Evidence indicates that up to three quarters of all employees are now using some form of performance appraisal to set pay levels. One way of rewarding performance is to give increments as targets are met, with the employee progressing up an incremental ladder each year. Profit sharing: Profit sharing is an incentive tool which involves giving profit related pay to employees or giving them bonuses based on the profit performance of a business. Using this approach employees are able to see the that the success of the company will also lead to personal rewards for them. Another example similar to profit sharing is a theory called the attribution theory which is often compared to profit sharing and the non financial appraisal. Attribution theory: All business have a need to explain the world, both to themselves and to other people, attributing cause to the events around them. This gives us a greater sense of control. When explaining behaviour, it can affect the standing of people within a group (especially ourselves). When another person has erred, the business will often use internal attribution, saying it is due to internal personality factors. When they have erred, they will more likely use external attribution, attributing causes to situational factors rather than blaming ourselves. And vice versa. They will attribute our successes internally and the successes of our rivals to external ‘luck’. When a football team wins, supporters say ‘we won’. But when the team loses, the supporters say ‘they lost’. Business attributions are also significantly driven by our emotional and motivational drives. Blaming other people and avoiding personal recrimination are very real self-serving attributions. They will also make attributions to defend what they perceive as attacks. businesses will point to injustice in an unfair world. They will even tend to blame victims (of us and of others) for their fate as we seek to distance ourselves from thoughts of suffering the same plight. They will also tend to ascribe less variability to other people than ourselves, seeing themselves as more multifaceted and less predictable than others. This may well because they can see more of what is inside themselves (and spend more time doing this). In practice, we often tend to go through a two-step process, starting with an automatic internal attribution, followed by a slower consideration of whether an external attribution is more appropriate. As with Automatic Believing, if we are hurrying or are distracted, we may not get to this second step. This makes internal attribution more likely than external attribution. Share options: Employees may be encouraged to take up shares in a company, often as part of a reward scheme. When employees take up these share options they are then rewarded according to the performance of the business. When the business does well so too does the value of their shares and the dividends they receive as a return to shareholders. Dividends are typically paid twice a year. Non-Financial: Goal setting: Establishing goals for employees to work towards can be an important motivational factor as the achievement of these goals then creates a sense of achievement and personal fulfilment. Goals can be established for an individual, team or for the whole organisation and achievement may be related to promotion at work. In order to direct ourselves we set ourselves goals that are: * Clear (not vague) and understandable, so we know what to do and what not to do. * Challenging, so we will be stimulated and not be bored. * Achievable, so we are unlikely to fail. If other people set us goals without our involvement, then we are much less likely to be motivated to work hard at it than if we feel we have set or directed the goal ourselves. When we are working in the task, we need feedback so we can determine whether we are succeeding or whether we need to change direction. We find feedback (if it is sympathetically done) very encouraging and motivating. This includes feedback from ourselves. Negative self-talk is just as demotivating as negative comments from other people. Depending on the type of goal we have, we will go about achieving it differently. A directional goal is one where we are motivated to arrive at a particular conclusion. We will thus narrow our thinking, selecting beliefs, etc. that support the conclusion. The lack of deliberation also tends to make us more optimistic about achieving the goal. An accuracy goal is one where we are motivated to arrive at the most accurate possible conclusion. These occur when the cost of being inaccurate is high. Unsurprisingly, people invest more effort in achieving accuracy goals, as any deviation costs, and a large deviation may well more. Their deliberation also makes them realize that there is a real chance that they will not achieve their goal. When we have an accuracy goal we do not get to a ‘good enough’ point and stop thinking about it–we continue to search for improvements. Both methods work by influencing our choice of beliefs and decision-making rules. Goal setting can be compared, in a financial sense with performance related pay as employees are rewarded in accordance with goals set by the company. Perks and status symbols: Perks and status symbols are useful motivational tools in a company. A perk is something extra that you get for doing a particular job. For example employees of a railway company may get free rail travel for them and their families. A cinema employee may get free cinema tickets. Status symbols are also important motivators. Obvious status symbols n is having a bigger office, or having a sign outside your door with your name on. People often respond very favourably to status symbols because these mark them out as being special therefore employees will be motivated to work harder in order for them to be the special person. Appraisals: Common stages of staff appraisals are as follows: 1. The line manager meets with the job-holder to discuss what is expected. The agreed expectations may be expressed in terms of targets, performance standards or required job behaviours- attributes, skills and attitudes. 2. The outcome of the meeting is recorded and usually signed by both parties. 3. The job-holder performs the job for a period of six months a year 4. At the end of the six months period the jobholder and line manager or team leader meet again to review and discuss progress made. They draw up action new action plans to deal with identified problems and agree targets and standards for the next period. Meeting training needs: Mentoring needs: Mentoring and coaching are seen by many organisations as essential ways of motivating employees so that they feel valued and cared for in their work. Mentoring involves a trainee being ‘paired’ with a more experienced employee. The trainee carries out the job but uses the ‘mentor’ to discuss problems that may occur and ho best to solve them. This approach is used in many lines of work. For example it is common practice for trainee teachers to work with a mentor who s responsible for their early training and development. The student teacher will match the mentor teacher before starting his or her own teaching. The mentor will then give ongoing guidance to the student teacher on how best to improve his or her performance. If the student teacher has any problems or difficulties he or she can talk to the mentor for advice. Coaching: Coaching involves providing individuals with personal coaches in the workplace. The person who is going to take on the coaching role will need to develop coaching skills and ill also need to have the time slots for the coaching to take place. The coach and the individual being. Acquired needs theory: Need are shaped over time by our experiences over time. Most of these fall into three general categories of needs: * Achievement (nAch) * Affiliation (nAff) * Power (nPow) Some businesses may have different preferences and will tend have one of these needs that affect the business more powerfully than others and thus affects our behaviors: * Achievers seek to excel and appreciate frequent recognition of how well they are doing. They will avoid low risk activities that have no chance of gain. They also will avoid high risks where there is a significant chance of failure. * Affiliation seekers look for harmonious relationships with other people. They will thus tend to conform and shy away from standing out. The seek approval rather than recognition. * Power seekers want power either to control other people (for their own goals) or to achieve higher goals (for the greater good). They seek neither recognition nor approval from others — only agreement and compliance. Identifying preferences A common way of discovering our tendencies towards these is with a Thematic Apperception Test, which is a set of black-and-white pictures on cards, each showing an emotionally powerful situation. The person is presented with one card at a time and asked to make up a story about each situation. Using it Challenge achievers with stretching goals. Offer affiliation-seekers safety and approval. Beware of personal power-seekers trying to turn the tables on you or use other Machiavellian methods. Make sure you have sufficient power of your own, or show how you can help them achieve more power. Defending Understand your own tendencies. Curb the excesses and, especially if you seek affiliation, beware of those who would use this against you and for their own benefit alone. * Atrribution theory†¦profit sharing (financial) and appraisal ( non financial) We all have a need to explain the world, both to ourselves and to other people, attributing cause to the events around us. This gives us a greater sense of control. When explaining behavior, it can affect the standing of people within a group (especially ourselves). When another person has erred, we will often use internal attribution, saying it is due to internal personality factors. When we have erred, we will more likely use external attribution, attributing causes to situational factors rather than blaming ourselves. And vice versa. We will attribute our successes internally and the successes of our rivals to external ‘luck’. When a football team wins, supporters say ‘we won’. But when the team loses, the supporters say ‘they lost’. Our attributions are also significantly driven by our emotional and motivational drives. Blaming other people and avoiding personal recrimination are very real self-serving attributions. We will also make attributions to defend what we perceive as attacks. We will point to injustice in an unfair world. We will even tend to blame victims (of us and of others) for their fate as we seek to distance ourselves from thoughts of suffering the same plight. We will also tend to ascribe less variability to other people than ourselves, seeing ourselves as more multifaceted and less predictable than others. This may well because we can see more of what is inside ourselves (and spend more time doing this). In practice, we often tend to go through a two-step process, starting with an automatic internal attribution, followed by a slower consideration of whether an external attribution is more appropriate. As with Automatic Believing, if we are hurrying or are distracted, we may not get to this second step. This makes internal attribution more likely than external attribution. Sex discrimination act 1975 Sex Discrimination Act 1975 The Sex Discrimination Act 1975 applies to men, women and gender reassignees and states that it is unlawful for an employer to discriminate or fail to prevent discrimination against a worker because of his or her gender, marital or gender reassignment status The Sex Discrimination Act 1975 states that there are two types of sex discrimination: Direct discrimination This occurs where a worker has been treated less favourably than another in similar relevant circumstances on the grounds of his or her gender, and the treatment has resulted in dismissal, denial of opportunities within or for employment or training, or any other detriment. Indirect discrimination This occurs where a provision, criterion or practice is applied equally to both male and female workers and three conditions are jointly fulfilled: * The proportion of one gender who can comply is, in practice, considerably smaller than the other; * A worker suffers a detriment as a result; * The employer cannot show the condition or requirement to be objectively justifiable. For example, indirect sexual discrimination could occur if an employer applied a redundancy policy by selecting only part-time workers. This is because such action would discriminate disproportionately against women, as over 80% of part-time workers in the United Kingdom are women. Race relation act 1976 The race relation’s act 1976 makes discrimination on racial grounds unlawful in employment, training education and the provision of goods, facilities and services. The act defines two main types of discrimination: direct discrimination and indirect discrimination. Direct discrimination Direct discrimination occurs when someone Is treated less favourably on racial grounds. Racial grounds do not only include grounds of race but also those of colour, nationality, citizenship and ethnic or national origin. For example a dress manufacturing company advertises in the local newspaper for a Turkish machinist, Indirect discrimination: Indirect discrimination occurs when rules, requirements, or conditions that appear to be fair – because they apply equally to everyone- can be shown to put people from a particular racial group a much greater disadvantage than others and the rules cannot be objectively justified. A racial groups may be defined by race, colour, nationality and ethnic or national origin. For example an advertisement asks for ability to speak Bengali. This requirement discriminates indirectly against people who do not speak Bengali and will be unlawful unless it can be justified by the nature of the job For example it would be unjustified to ask for Bengali speaker if the job involves working with people who can communicate well only in Bengali. Another example of an indirect discrimination is an advertisement invites applicants who speak English as their mother tongue. This requirement too, discriminates indirectly against people who speak English fluently, but not as their mother tongue. This kind of requirement will rarely be justified. If an especially high standard of English is needed for a particular job it would be better to ask for just that ‘a very high standard of written and spoken English’ or alternatively, ‘fluent English’ Example: the race relations act does not cover discrimination indirectly on religious grounds, but advertisements inviting Muslim or Christian applicants may discriminate indirectly against some racial groups, and the requirements must be justified by the nature of the job. A religious requirement may be justified for jobs connected with a church, temple, mosque etc and possibly religious organisations.